New Website With New Opportunities

The goal of this project was to give an outdated site a fresh, new design while also bringing in new useful content and features. This website serves many purposes for Talc USA, including as a marketing platform, a sales tool, and an informational resource. Since the initial launch, the website has already had new growth and addition of content. Throughout the course of the project, there was a focus on great SEO and content as well as fully responsive design. This project was completed while working at BNG Design.

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Fine-Tuned SEO

As an all-purpose site, of sorts, there are several audiences that need to be reached, including those seeking information, current product dealers, and potential new customers. For this reason, the SEO needed to be expansive and complete on this website. SEO best practices were used from start to finish to help Talc USA’s website perform to the best of it’s ability.

User Experience

This website had a lot of information to organize. Much of it was new information, so the menu and navigation structure had to be completely rethought. Creating a user experience that was simple and understandable was key in order to ensure the right people find what they are looking for as quickly as possible.


This website has several features that are useful to various audiences. One of these features is the dealer map, which helps potential customers find the nearest Talc USA dealer to themselves. Another useful feature for existing dealers is the dealer login section, which provides an area with important information that is easily available to dealers at any time.

Responsive Design

With the variety of uses and audiences used on this website, it is fair to expect a good amount of use on mobile devices. That is why it is very important that the website be fully responsive. INI Design builds every website to be fully responsive to any size device.

The Short Version

New look. New content. New features. Change is good.

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